The ATI Team

Meet the leadership team here at ATI Research

Nicole Proulx, M.A.


Nicole has her M.A. in Human Factors from the University of Dayton. Nicole has vast experience in applying various methods to complex research questions with a wide range of end users. She is also skilled at extracting insights from research findings, turning insights into actions, and communicating these actions at an executive level.

She spent her first 15 years at Dell in various user experience and research roles. Part of her time at Dell was spent as a Director of User Experience where she led the team that was responsible for the research, design, and specification of the user experience for all of Dell’s business client products. After that role she was a Customer Research Strategist where she was responsible for creating and executing a customer loyalty research program for Dell’s enterprise products. This involved applying various research methods to gain actionable insights that were driven back into the business through improvement programs.